...it feels comfortable to write signs vertically.
Writing down the page also provides important information that
is easier to read vertically than horizontally. It increases
reading speeds.
Vertical columns establish "the center of the body",
which in turn helps the eye take notice of Spatial Comparisons.
When the hands, the head or the torso are placed "off center",
the changes in body shifts are clearly evident, as you will see
on the following pages...